Big Business: Minority Marketing!!!

901a9cb3, originally uploaded by The Fly Girl.
Shawn Carter has built a name for himself by staying on the pulse of movements within the urban demographic. Frequently he’s lent his cache to major companies in the hopes of taking a slice of the returns. Now, with the launch of Translation Advertising, Shawn Carter hopes to build his own empire from the ground up. Obviously, I’ve been reading a bit too much of the NYTimes but this is something you can’t ignore. A frequent focus of my education thus far has been the influence of minority culture on the mainstream, and with the recent influx of minority driven advertising, the continued dominance of Hip Hop and an estimated $2 trillion in minority buying power I firmly believe it is time not only for minorities to be taken seriously but to control their own destinies (shiver). And who better than to start the trend than the man popularly known as Jay-Z? He has such a cache in the urban markets that his word is taken as the will of God (not much of an overstatement). Translation Advertising will be successful if only for the fact that major companies will sign on just to have a piece of Jay-Z’s magic.