Lebron James, originally uploaded by Renowned Artwork.
There is an interesting article on Moderately Cerebral Bias discussing Nike’s godlike marketing of Lebron James. Avoiding any of the moral grandstanding MCB indulges in, I have to say I love these advertisements. His performance on court and the likewise depiction of him would give any hoops obsessed suburban kid the idea that James’ Nike gear endows you with god like powers on the court. What better way (even if mildly morally bankrupt) to sell your wares than to imply that they imbue the buyer with powers otherwise unattainable. Below are some of my favorite/most controversial excerpts from the post:
As adapted from Acts 3, which refers to the disciples being witnesses of the resurrection of Jesus Christ:
You killed the author of life, but God raised him from the dead. We are witnesses of this.
As adapted from Matthew Matthew 7:7-8, in which Jesus encourages his followers that he is a generous God who will provide for them:
Ask and it will be given to you; seek and you will find; knock and the door will be opened to you. For everyone who asks receives; he who seeks finds; and to him who knocks, the door will be opened.
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