“Google docs is chock full of FAIL.”

If we’re making admissions, I must say I’ve become enamored with Internet Productivity Suites. I love my basic Writer from Zoho and my Excel sheets from eXpresso. I find every other product (except the aforementioned Expresso) pales in comparison to most of Zoho’s offerings. That said I find it hard to use anything other than Google Docs for my online Office needs. What Google’s products lack in sophistication, usability, and looks they make up for in reach. No longer is it necessary for Google to enter new markets with a dominant offering, with their core products (Internet Search, Advertising, and the ever popular Gmail), the Mountain View giant can quickly capture a significant market share simply by entering a new sector.

What worries me about this is that I’m beginning to think that Google has come to think of themselves mainly as a Microsoft Competitor, rather than an innovator and market disruptor. That’s mildly unfortunate as Microsoft is not known for their innovation either, making the fact that Google is pacing themselves against the other internet (PC/Gaming/Electronics) Titan preposterous. Take for instance Google’s ridiculous reaction to Microsoft’s proposed hostile bid of Yahoo. While it’d be unwise to let Tech Bloggers run your company, why not listen to the cascade of opinions telling you to “Simmer down”. You still have emails’ best product with Gmail, as well as footholds in almost every internet sector, subsector and burgeoning market. Why not just sit back, see what happens and if they do merge, watch the inevitable clash of cultures.