Why We’re Here

The main goal of any blog is naturally to gain a readership. That said, the secondary purpose is to share the peculiar insights I feel I alone can provide on brand marketing and youth focused advertising. Why is it that so many of today’s marketing strategies seem as though they were cooked up by forty-somethings reading Vibe and Complex? Through the publication of this blog I seek to offer whatever added insight I may into the effectiveness and perception of brands’ attempt to instill themselves into our hearts and minds.